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Enquirer Consulting Group / Prepared for Unifree Duty Free
August 2026

The customer arrives on their own.
The partner does not.

Sagnak, you had a two way thread with Business Enquirer, the media arm of our group, and it stalled. This is the consulting arm, and it is likely to be more use to you than the magazine side was.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

One demand engine is already built.

01
Travel retail has a demand engine that runs without being sold to. Passengers land, the store is in front of them, and no outbound function is needed to make that happen.
02
Every commercial relationship around that engine behaves in the opposite way. Brand partners, travel trade, corporate and group buyers and new concession opportunities all have to be found, approached and worked.
03
Those buyers sit in named seats at named companies. Brand general managers, travel retail directors, regional commercial leads, airline and tour operator partnership managers.
04
None of them walk through the terminal, so none of them are reached by the thing that reaches your customers.
05
This is a read of how that side of travel retail is reached, not a view of your internals. It holds across the sector.
Prepared for Unifree Duty Free
Where this goes

Footfall is not a channel for the partner side.

Today
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In travel retail, partner and brand conversations tend to start at trade fairs, through existing relationships, and through inbound approaches.
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That reaches the companies already looking at travel retail, and it is quiet about the ones that are not.
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Across the sector, new territory and new concession conversations depend heavily on who happens to be in the room that season.
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Few commercial teams anywhere have the hours to work several thousand named seats by hand.
In the first weeks and months
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A named list of brand owners, regional commercial leads and travel trade partners, built by role and by market rather than by who attended.
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Research led outreach in your name into those seats, at a volume a commercial team cannot run manually.
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Every positive reply handed to your people warm, with the person and a way to reach them.
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Reporting by segment, so the next quarter is aimed rather than guessed.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for Unifree Duty Free

Three audiences, built separately.

Brand and supplier partners

Brand owners and their travel retail leads, by category and by region. The people who decide where a brand appears inside an airport, and who rarely sit in the same team as the contact you already have.

Travel trade and partnerships

Airlines, tour operators, group travel and loyalty partners. A different buying seat again, worked as its own audience rather than as an afterthought to the brand list.

Corporate and group demand

Companies that buy at volume or route their people through the airport regularly. Small by count, high by value, and reached one named account at a time.

One contractor builds all three. You get one point of contact and a single view of what is working, instead of three separate efforts that never meet.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We identify the named people in those seats across brand owners, travel partners and corporate buyers, market by market.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this shape fits an operator

You end up owning the machine.

01

Fixed and finite

Four months in market, not an open ended arrangement. At the end the unit is yours, including the person trained to run it.

02

Built for the team you have

It hands warm conversations to your commercial people. Nobody is asked to become a prospector.

03

Proven before it scales

We run it against targets agreed up front, and only widen once the numbers hold.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Paul, 20 minutes, at a time that works for you.
  2. Paul brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and we will work around you, and Paul will come to you.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Paul Smaldone   /   paul@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for Unifree Duty Free.